Fishing for Litter project is an imaginative yet simple initiative that aims to reduce marine litter by involving one of the key stakeholders, the fishing industry. KIMO provides fishing boats with large bags to collect marine litter. When the fishing boats come into port, they can unload the bags of litter. These bags are collected regularly and the rubbish is recycled or disposed of on land. This reduces the volume of debris washing up on our beaches and the amount of time fishermen spend untangling their nets. The initiative not only involves the direct removal of litter from the sea, it also raises awareness of the problem in the fishing industry. Fishing for Litter is currently operating in the UK, the Netherlands, Sweden and the Faroe Islands and has been endorsed by OSPAR as a model for their members to adopt.